Overview
The Process Distillery Social Media Management platform offers features to keep each of the brands you manage in one space and to see progress and manage content each client at a time. You can use tags to categorize posts and gather analytical information to see the kind of success you’re creating.
Whether you’re a social media pro or just trying to get the word out about your business, manage all your posts in one spot with Process Distillery’s SMM solutions. Give us a call to set up a time to talk about how efficiently managing your social media marketing can help scale your business.
Features
A HOMEBASE FOR EACH BRAND Enjoy the power of unlimited storage and customizable permissions to maintain a large library of content and collaborate side-by-side with your team. Design a private workspace where each brand can set up a home base to create, approve, and organize content, and allow the team to view progress and leave feedback without accessing work done for other pages.
Crafting and Categorizing Content Organize, filter, and schedule your posts based on categories assigned to your content during its creation. A drop-down menu of commonly used hashtags will appear to save time in defining what type of content this is. Giving each file more hashtags allows you to search past content and create analytics to better understand your ROIs. Use the categories to automatically add content to a scheduled pipeline and regularly reach more followers. Save yourself time by flipping through your content library to find old posts to recycle and increase exposure. Decide on a per-content basis which posts should be recycled and add multiple possible captions. Our social media management systems will automatically cycle through captions and post to different platforms so each post appears unique. Craft platform-specific captions and post other people’s curated content to diversify your brand’s personality and show your followers their value.
Auto-Import Link your content library to all platforms you manage to have an efficient database of all your work. You’ll have the luxury of bulk uploading content either through drag-and-dropping media files or uploading a CSV file. Integration with Google and Pexels allows you to easily access copyright-free, attribution-free content in the form of articles and images with your captions. Connect your brand’s dashboard with Google Drive or your blog and content will be automatically imported into our SMMs library.
QUEUE, DRIP, TRIGGER The success of marketing in the social media world is in how you schedule your posts to encourage the highest level of engagement. Start with the basics and schedule meaningful posts through the calendar view on a regular, weekly schedule. Capitalize on the efficiencies provided by the drip schedule and recycle posts slowly over time to appear more natural without all the work of creating fresh content. Even utilize our dynamic triggers to post based on something as simple as the weather or engage with the social network and trigger posts based on other posts and articles that are trending.
Weekly Schedule Every good social media marketing strategy begins with a weekly schedule. With this set-it-and-forget-it format, you can simply choose which days and times you’d like to post each week, then create a pipeline of content that will feed into that schedule.
Drip Schedule Drips schedules can be used for the most current content you’d like to share in more natural intervals, such as countdowns to big events or seasonal discounts. Much like the weekly schedule, the content comes from a pipeline and will slowly be released over the time period you decide. This is a great place to recycle content and will appear more personalized without creating costly overhead that can come with creating new content and taking the in-depth time to strategize schedules for each post.
Calendar Command Center View the calendar of posts and see when your pipeline is getting low or has even run out. Update your schedule in the calendar view as well by flipping the on/off switch. When you post consistently, you build brand recognition and often appear in your followers’ feeds. Utilize the content library to have a consistent flow into your weekly schedules and break up the flow with exciting and in-the-moment content. Schedule content directly through the calendar view by either clicking on the date and manually entering the content or dragging from the content library, and our SMM will post at the most optimum time based on the criteria you labeled in that post. Categories will appear in color-coded bars at the bottom of a scheduled post so you can see in a snapshot which audiences you’re likely to reach the most.
GENERATE 1-CLICK REPORTS Keep yourself and your team informed by building in-depth reports and feature analytics for all their accounts and aggregated audiences in one place. Take it one step further by linking your Google Analytics and discover how social media is growing traffic to your website, and gain insights to build on your web strategy.
Metrics and Analytics In the social media management field, you always want a way to show your results. Our SMM system collects all engagement and user data from your content to generate ROI Metrics based on a set Marketing Spend. Our reports will display cost per engagement, cost per impression, and cost per follower in an easy-to-understand format so you can make educated decisions based on your chosen timeframe. View analytics from a specified period of time or even dive into your historical analytics for the past 12 months to get a better idea of the bigger picture for your social media accounts. Don’t just limit yourself to social accounts; you can use our SMM platform to track key website metrics month over month. Use our social traffic scoring to see if you are appealing to the customers you’re looking for and if they’re visiting your website.
Use Cases
The Process Distillery Social Media Management Platform is well-suited for organizations as well as solopreneurs who are looking for consistent social media messaging across multiple channels, campaigns, and perspectives or voices. With our tool, you can organize, create drafts for approvals, and schedule posts all from a single interface with multiple managers for an unlimited number of platforms. Want to post the same post to all of your social media channels with one click? We can do it. Want to schedule consistent content as a drip campaign with automated weekly or monthly scheduling? We can do it. Want to create buzz around a concept? We can do it. Want to change posting dates and times with drag and drop? We can do it. Want department heads, interns, or employees to create and collaborate on draft posts without the concern that someone will push something inappropriate out? We can do it. We can even generate suggested recommended content to repost based on any search criteria to edit and share to your liking.
Whether you are a solopreneur or an enterprise, our social media platform is affordable and scalable for all organizations.
Pros and Cons
Pros:
- Schedule posts
- Connect to all major social media outlets
- Recommend content based on search or hashtag
- Draft posts with approval process
- Software as a Service
- Advisory, strategy, and management services are available in conjunction with the platform.
Cons:
- Some platform limitations from social media outlets