What’s the difference between Marketing Strategy and Business Strategy?
Well, it depends. If your marketing results in direct conversions (sales) and what you sell is delivered by someone else, then probably nothing. For the other 99% of businesses, Marketing Strategy is a subset of Business Strategy. The confusion comes from the long-held entrepreneurial concept that “More Sales Fixes Everything”.
Because of that, marketing is not usually aligned to the bottom line; it’s aligned to your revenue. That’s a mistake.
We are experts at Marketing and Brand strategy, but often couple that with Business Strategy to ensure that what and how we are marketing makes the most sense for your business. Most firms can deliver a beautiful website. If that’s all you want, then we might not be the right firm for you. If you want a thoughtful, beautiful website that considers everything that makes you great at what you do, then give us a call.
But websites are just the beginning. Many companies fail to realize that their brand and their website are two different things. The brand exists on the website, but great companies figure out how to integrate their brand into their business strategy.
And let’s talk about Social Media, Pay Per Click (PPC) and Search Engine Optimization (SEO). Why are you doing it? We are always surprised that more frequently or not, the answer is something like “because you have to be doing something”. Doing those things without a specific goal in mind is a mistake. It’s fine to set a goal of “improved customer engagement”, it doesn’t have to be about conversions, but if you don’t know why you are doing it, the audience won’t either.
We are all about thoughtful, quantifiable, productive marketing and digital engagements. If you want a Marketing Partner who understands business, then give us a call. We’d love to talk to you about the “why”.
